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Wednesday 16 November 2011

PPV Affiliates and CPV Advertising

PPV Affiliates are quickly becoming the face of the new frontier in Internet Marketing. The world has been slowly adjusting to the new ways of Google and their PPC platform.As many are aware, Google appears to be driving affiliate marketers to second tier search engines for their pay per click promotions. This has caused a big shift in spending from pay per click, to a newer platform of "cost per view".
This exciting new form of promotion oftentimes is a fraction of the cost of PPC advertising, and now offers unique methods to laser target the "audiences" you want to promote to. Not only can you bid on keywords and keyword combinations, but the majority of your efforts in Pay per View affiliate marketing will be geared towards choosing the url's that you will want your ad to "appear" on. The ads are served in a variety of ways, whether it is a popup, popunder or just basic full page ad. There is no creative adcopy needed, no insane bidding prices, and no massive overhead required to get started in PPV.
Before embarking on a CPV campaign, PPV affiliates who get the most out of their dollar are ones who do research. Not a lot of research, but effective research. The tools to do this research are all over the web, and are basically free. You can gain a lot of information from Google itself, alexa.com, quantcast and others. With Google trends, insight and eBay pulse, you will always have a good idea on a day to day basis of what is hot. Solid PPV affiliates are also kept informed with their affiliate managers from CPA networks to be in the "know" on what is new, upcoming and hot within the networks they promote. These 2 key pieces of information lay the foundation for a successful PPV campaign, and if you plan on being an affiliate in the PPV arena you need to know these 2 fundamental things.
More and more networks appear to be starting now, meaning traffic from all over the world is accessible through PPV advertising. This is a good thing for affiliates using PPV, as the costs will remain low. Over the past year or so, trafficvance.com has been one of the biggest or most popular in PPV but their ad costs are creeping higher and higher, and this ultimately is hurting ROI. With the older "zango" (now lead impact), addonetwork and media traffic for example, you can scale campaigns all over and test the markets in different nationalities with just a few minutes of focused effort. Lead Impact is another that is worth mentioning, ppv affiliates who get in early there will reap the benefits of quality CPV traffic, for a very low price.
Whether you are a seasoned PPV affiliate marketer or you are just getting the word and interest in PPV, you are best to do as much research at the beginning of each campaign. It is sometimes easy to get into a pattern of cutting corners and rushing campaigns, but if the 2 main points are addressed at the beginning (hot topics of the day and corresponding CPA offers that complement those), then you are well on your way to having great success as a PPV affiliate.

Article Source: http://EzineArticles.com/3798469

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