Google AdWords Pay-Per-Click has changed all we know about direct
marketing because it has driven direct affiliate marketing to the next
level of selling on steroids. The ramp can be quantified to speeds of
10x, 20x even 100 times over the old mail order days. Today, you can
test ideas in minutes, ideas that you would use hundreds of thousands of
dollars in the past to test. Now you do it for tens or hundreds only,
using Google AdWords Pay-Per-Click. Google AdWords affiliate marketing
was the first to create Pay-Per-Click advertising.
Direct marketing has not died as many of us would believe. You will find examples of direct marketing in all forms of media - radio, television, magazines, newspapers and even on the internet. The greatest obstacle to direct marketing is that unlike in Google AdWords Pay-Per-Click, it takes more time and patience to test the marketing strategy. When you advertize in a magazine, you hardly get any feedback on an ad in less than a month. AdWords management, on the other hand, gives you test results on a product in minutes. This can and does take over 90% of the risk of starting a new business or starting a new product.
On the Internet, you could place items in front of internet users and weigh their responses before developing the product. The response you get in your Pay-Per-Click marketing campaign will usually be similar to the response you would get in any other media...which gives you a handle on the system, for chicken feed compared to offline methods of market testing.
When Google AdWords Pay-Per-Click is your advertising medium, you need to learn the ropes without spending yourself to oblivion. AdWords management naturally becomes a necessary crash course. Pay-Per-Click advertising is no passing cloud: it is here to stay. The arrangement in which you pay the search engine for every browser sent to your webpage, or any other webpage in which you have a vested interest, is the most important development in advertising during this century.
The buzz on the Internet is traffic. You need traffic on your webpage-- traffic to convert to your cause, traffic to vote for you, traffic to sell something to--or you would not have it in the first place. But the most important reason for needing traffic is to monetize it, at least in the case of the Google AdWords Pay-Per-Click.
The easiest way of getting that traffic is to pay for it. The search engines are there to sell it to you. More importantly, they can help you by attracting website traffic for your advertisement. In Google AdWords Pay-Per-Click, the principle of direct marketing is improved vastly by virtue of three potent concepts:
1) You only advertise to people who want your product
2) You only pay when internet users click through to your website
3) Price is determined by real-time auction based on an up-to-date market value
There you are: you only get to flaunt your ware to people interested in it. Advertising in the proper way and maximizing the Click-Through-Rate vis a vis what you pay for it (in the giant auction of cost-per-click bazaar) is not easy for the novice. The learning curve can be steep, frustrating, and expensive. That is where Google AdWords Pay-Per-Click can be highly effective.
Direct marketing has not died as many of us would believe. You will find examples of direct marketing in all forms of media - radio, television, magazines, newspapers and even on the internet. The greatest obstacle to direct marketing is that unlike in Google AdWords Pay-Per-Click, it takes more time and patience to test the marketing strategy. When you advertize in a magazine, you hardly get any feedback on an ad in less than a month. AdWords management, on the other hand, gives you test results on a product in minutes. This can and does take over 90% of the risk of starting a new business or starting a new product.
On the Internet, you could place items in front of internet users and weigh their responses before developing the product. The response you get in your Pay-Per-Click marketing campaign will usually be similar to the response you would get in any other media...which gives you a handle on the system, for chicken feed compared to offline methods of market testing.
When Google AdWords Pay-Per-Click is your advertising medium, you need to learn the ropes without spending yourself to oblivion. AdWords management naturally becomes a necessary crash course. Pay-Per-Click advertising is no passing cloud: it is here to stay. The arrangement in which you pay the search engine for every browser sent to your webpage, or any other webpage in which you have a vested interest, is the most important development in advertising during this century.
The buzz on the Internet is traffic. You need traffic on your webpage-- traffic to convert to your cause, traffic to vote for you, traffic to sell something to--or you would not have it in the first place. But the most important reason for needing traffic is to monetize it, at least in the case of the Google AdWords Pay-Per-Click.
The easiest way of getting that traffic is to pay for it. The search engines are there to sell it to you. More importantly, they can help you by attracting website traffic for your advertisement. In Google AdWords Pay-Per-Click, the principle of direct marketing is improved vastly by virtue of three potent concepts:
1) You only advertise to people who want your product
2) You only pay when internet users click through to your website
3) Price is determined by real-time auction based on an up-to-date market value
There you are: you only get to flaunt your ware to people interested in it. Advertising in the proper way and maximizing the Click-Through-Rate vis a vis what you pay for it (in the giant auction of cost-per-click bazaar) is not easy for the novice. The learning curve can be steep, frustrating, and expensive. That is where Google AdWords Pay-Per-Click can be highly effective.
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